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Weekly Tips #2: nopCommerce SEO tips

Sunday, January 14, 2018

Weekly Tips #2 banner of series

Surrounding us a popular buzz word - SEO is dead, is not true. In the newest Weekly Tips article I will show you a few tips, how to rank higher your nopCommerce store in the search results. That is simple, trust me, you don't have to be a guru in search engine optimization. Just follow this few steps and for sure, it will bring you an effects.  

1) FIX ALL META TAGS IN YOUR STORE

It's basic step. You should start from this point. You have to be sure that your pages have unique meta title, meta description and keywords. The worst thing you can do it's duplicating meta tags. 

2) IMPROVE SITE SPEED

2 seconds is the threshold for ecommerce website acceptability. At Google, we aim for under a half second.” Maile Ohye, from Google

Answer is above. Users are impatient, if they know that another store exist, they will exit from your site and look for it, it happens when your store is loading indefinitely.

You need to understand that a faster store is a better user experience (UX) and better user experience leads to higher conversion and as you may know, higher conversion leads to higher incomes! 

Look at the e-commerce stats below, the answer is obvious:

Kissmetrics stats about e-commerce customer behaviors

Source: kissmetrics.com 

3) More details in SERP

You need to know that SERP will have more features. In recent years, the results were showing only title, description of the website. Now, SERP (Search Engine Result Page) comes with snippets. Look at the example below:

Screen from Google Help

More details about featured snippets, you can find on support.google.com.

4) CREATE USEFULL CONTENT

You don’t have a company blog yet? It’s best time to change that. Share with people the latest information from the industry, post reviews of yours products, share with people tutorials on how to properly use your products. But remember, it should be a unique and important content for them! 

For example you have online store with spices, maybe great idea to gain new customers is to write blog of recipes.

5) USE ANALITYCS

Ignoring Analitycs Tools is very expensive thing. Please imagine that  you are spending 1,000$ per month on social media campaigns, AdWords, but you didn’t improve your site statistics. In this case, it is very important to analyze it, at which point our new customers switching from further use of the store. Maybe our target group not use channel on which you are focusing your promotion actions.