Ecommerce is a very competitve industry. Thousands of stores, products. Many of stores have similar offer. How to stand out from the crowd? As the biggest nopCommerce partners we will try to help you in creating the most effective online store. What does the "effective" mean? It means that you store will guarantee you sale and incomes.
Must have means must have. There are no half measures. If your store doesn't have that features implemented, it will be doomed for failure. It's obvious. Apologize for honesty.
User experience (UX) is one of the most important things in e-commerce. If we talk about online stores, we can divide UX into 4 different parts of store - homepage, category page, product page and shopping cart/checkout. Each part of store should has its own unique features.
Homepage should be clean and simple. It should contains the most important information about your store. You need to highlight the most crucial information for your customer like returns, payments and shipments details. It can be a simple box section, where you will place an icons and short text with details. It's the most common way to present this kind of information.
As you can see on the above example, you can use the "Service" box to present information about support, returns policy, available payments or delivery dates. In our themes it can be easily edited directly from the admin panel. Your home page must be aesthetic and attract attention. If nothing falls into the eye of the user, he will close it. And it doesn't matter if you have perfect products or the lowest prices.
Category pages are important because you need to achieve few requirements on them. You have to give possibility to sort and filter products. And you need to cover it completely. Probably in the case of fashion store it won't be enough to filter products by price, size and colour. Customer needs can't keep secrets from you. You need to know them, because only customer needs will give you information about filters that you have to create.
Example of filters in one of our newest themes - Furniture Theme. Clean and simple way to ease up the way to find interesting product.
Product pages are crucial, because on them customers decide to purchase product or not. In the age of the mobile commerce, you need to think about each device. Your product pages have to be fully featured on mobile and desktop.
We can prepare a checklist with 7 must have product page items:
- feature image,
- gallery or product photos,
- product overview, including title, price, features, CTA (buy now distinctive button) and customization options,
- product description,
- social proof, including review and ratings,
- similar product suggestions (upsell and cross sell),
- human interaction for any help or guidance needed.
Above you will see an example coming from our Furniture Theme. As you can see, it's just the beginning of product page, but it almost meet all of 7 perfect product page requirements. We have high quality main product picture, elegant and intuitive product gallery. We have place for social proof, simple list of rating stars. Then you will see product overview with title, price, short description, information about shipping and delivery dates. Product customization in product attributes and call to action - Add to cart button, distincted from the rest of buttons.
And the last, but not least - shopping cart and checkout pages. Invest in one page checkout extension. Bring the whole checkout to the single view. It's proofed way to increase conversion and sale.
We reached the times when mobile shopping and purchasing are nothing special. Most of our users use mobile phones to browse or purchase goods from our stores. What does it mean for you? It means that you can't forget about responsive design and accessibility.
Responsive design allows customers to navigate your shop's page regardless of the device from which it is entered. We create only fully intuitive and accessible online stores.
We created a helpful article about customer service some time ago. It's the best place to remind it. You will find it here.
Each online store can be improved with an unlimited number of plugins and widgets. What's important, the most of them doesn't require a technical knowledge or something similar.
What is widget? A widget is an element of a graphical user interface that displays information or provides a specific way for a user to interact with the online store. So if you want to show a specific banner to customer on your homepage, you can do it with QuickHTML. And it's a widget.
We can find some more powerful plugins like for example - Marketing Automation. It's a type of all in one plugin. It will recover abandoned carts, activate inactive users, show banners after specified action or show personalized products for customers in your store.
As statistics show in 2017 eBay has 168m of active buyers, for comparison, Amazon has 300m. Typically, these platforms, or popular marketplace in Poland - Allegro are places when store owners start their journey in the e-commerce. But this is not the best approach for them.
It's a natural extension for your online store, not replacement. If you want to improve your sales and reach new group of customers, it's time to invest in Amazon or eBay integrations. Imagine what will happen if you each only few percents of eBay or Amazon users.
Interested in improving your online store? Leave us a note! We are ready to increase your sales with our plugins and themes.
We want to share with you our newest theme - Furniture Theme.
Product page: https://www.nop4you.com/furniture-theme
Simple and elegant Furniture Theme. Responsive theme for the most demanding users. Highly functional theme dedicated for furniture store owners. Right-To-Left supported, fully localizable, brand new theme for nopCommerce 4.10. It's a perfect choice for online stores with furnitures and home accessories, independently from size. Theme is using Bootstrap 4 which offers exceptional shopping experience on every device.
The highest scores in online performance and accessibility tools are a cherry on a cake.
Furniture Theme comes with a bunch of plugins:
- Marketing Automation,
- Quick Menu,
- Quick View,
- Quick Filter.
We want also share with you our newest widget! Google Rich Cards is ready to purchase. Use the Google Rich Cards plugin to add JSON-LD structured data snippet on your store. With the Google Rich Cards plugin you have a new opportunity to attract new customers. Rich cards use schema.org structured markup to display content in an even more engaging and visual format.
Link to the plugin: https://www.nop4you.com/google-rich-cards-for-nopcommerce
Google Customer Reviews (GCR) is a free program that enables Google to collect user reviews on your behalf. Information collected in this way are used to generate Seller Ratings.
Seller ratings are nothing more than automatic extensions that allow users to check the reviews of individual sellers.
The Seller Ratings symbols are displayed next to AdWords ads.
The main reason why you should use Google Customer Reviews is that you show your clients the ratings of other people. Thanks to that, they gain trust. Research shows that social proof is an important thing in making purchases decisions.
- positive feedback and a large number of stars mean that consumer confidence increases, which means for you more potential customers and new purchases on your website,
- seller ratings can raise CTR for text ads by up to 10%,
- GCR affects CTR on Google Shopping.
1. Customers during checkout have to opt-in for a survey.
2. Then in the survey customers rate their purchases, for this purpose they can use a five-star scale. In addition, they can describe their shopping experience in a few sentences.
3. In order for the Seller Rating to appear on your products, you must receive at least 150 reviews over the last year.
4. Seller rating is the average rating shown in Google Search, Google Shopping ads and also on the Google Customer Reviews badge, which is shown with our widget.
We are happy to announce that we've released new nopCommerce Theme. Simple Theme is a package of three, independent nopCommerce templates. Three differerent variants of Simple Theme - Orange Blue, Red Blue and Light Dark.
Simple theme is dedicated to agencies that need a clean, efficient core for their clients. With multidomain option checked it's a perfect product for developers who want to create a functional online store based on nopCommerce for their customers.
Demo of the theme is available here: http://theme21.nopcommerce.pl
Simple Theme for nopCommerce can be purchased here: https://www.nop4you.com/simple-themes-for-nopcommerce
Google announced brand new site for web developers during the Chrome Dev Summit in San Francisco. It's a beta version so they encourage each developer to submit issues and feedback.
🆕We just announced https://t.co/nDFBkP4gxa⚡️— Chrome Developers (@ChromiumDev) 12 listopada 2018
It is a brand new site form the team behind this account✨Learn how to build for the web and measure if your site is meeting good practice goal❤️
It is open beta Today, so please give it a try & tell us what you think :) pic.twitter.com/ZXZC9v1wvd
Web.dev website is a learning platform for web developers in terms of speeding up page loading, security and SEO.
Except tutorials, you can make an audit of any kind of page, for example you can make an audit for your online store. The same as in Lighthouse widget in Google Chrome. Audit include stores performance, accessibility, best practices and PWA criterias (Progressive Web Apps).
nopcommerce.com results in web.dev audit
Black friday is coming! Up to 50% discounts in nop4you.com. If you have plans to improve your store, it's the best time to do that!
eBay and Amazon integrations, automated email campaigns and customer notifications with Marketing Automation for nopCommerce. Notify your customers about promotions with our Push Notification plugin. And many more on our store!
Just use the BF2018 coupon code in the shopping cart.
Every Holiday still brings us draining combination of travel, preparation, meetings. The coming Thanksgiving will give you this fatigue, travels, and overeating. But, after all, everyone is waiting for these moments, as it would give us a break, wonderful moments. And so it is, indeed.
However, there is a holiday during the year, during which we are never tired, or otherwise, never too tired to shopping, even it’s only the day after one the most important holiday in the year.
During Black friday, you forget that the turkey was just coming out of your throat a moment ago that you could not get up from the chair.
In e-commerce it’s easier. Your customers don’t have to leave their homes, stand in queues or fight for the products. They sit comfortably in the chair and click buy now, buy now, add to wishlist, compare. And revenues are growing. But nothing happens just right, you have to prepare for this important event on the e-commerce market.
First of all you need to start with your store. After all, it must be ready for sale. Imagine now the largest shopping center during the black friday. It literally bursting at the seams. Same thing happens with your online store. People are pounding through doors and windows to check your offer. Suddenly, the stores, which until now had little traffic, have to deal with the poor performance of the system. If a large number of products come to this, we have an explosive mixture. The customer will receive a 500 Timeout error during the purchase, and this is already like a pledge.
What you can do? First, be sure of your software. If the base of 10,000 or 20,000 products is not a problem then you are safe. Host it on good server and for 100% black friday will not be a technical failure.
This is important during the entire business, not just during Black Friday. But if you don’t configure it before, it’s the best time to catch up.
Audit your meta tags. Check your each product page and fill the meta keywords, meta description and meta title. Be sure that mentioned keywords appear also in product descriptions. If you have a lot of images, be sure that you add to them alt tags.
In most cases, customers have only 24 hours to make attractive purchases. Do not make them wait! If some of pages in your store loads slowly, do everything to change it.
Below you fill find a list of tools which can help you with analysis:
Google TestMySite - https://testmysite.thinkwithgoogle.com/intl/en-us
GTMetrix - https://gtmetrix.com/
New Google tool - https://web.dev/measure
If you have problem with image size, just use the Pingo compressor. It’s a free tool, which will perfectly compress your images.
Users feedback is priceless. Sometimes it is not important whether the client will buy, but his opinion. If you are struggling with a lack of sales, suggest a deal. You give him the product for free, which he wanted to buy, but let him tell you what bothered him. As a store owner, you have limited knowledge about your clients' experiences. Something that is obvious to you is not for your customers anymore.
Check the most crucial places in your store:
Check the search engine in your store
Check the shopping cart features
Check the whole steps in checkout
Try to feel like your user. If you do shopping, do you trust websites that are complicated? Of course not. Check if your cart is not complicated. Is the number of steps right for him. Maybe you ask for too much information?
Implement a one page checkout plugin to simplify the checkout process as much as possible.
It’s obvious but remember about creating a offer. If you don’t create a special promo, you don’t exist in the industry and you will be overtaken by the competition.
Calculate your profit margins, calculate possible discounts, check out what the competition is preparing. Prepare the sheet with new prices in advance.Only to be prepared during the black friday to give customers only the best offers.
During the black friday you need to change the graphics on your store. Neon banners connecting black friday with cyber monday are becoming popular. Before starting the black friday campaign, prepare all banners. Prepare the slider for the home page, prepare graphics for social media, prepare pop-ups.
If you do not have a tool that will help you display pop-ups for incoming users, use our simple Newsletter widget or more advanced Marketing Automation, in which you are able to create conditions for users
During the Black Friday, you will have a lot of inquiries. You need to remember that you will have to actively attack clients who have only slightly touch you. It can be a mail, it can be a short "Hi" on the Messenger or live chat.
You have to think about how to prepare your store to handle so many messages. The mailbox is not enough, you have to prepare for it. You need to know which contact is most important, because he is already asking directly about things related to the purchase, which only looks around and has some general questions. To maximize sales, you must be ready to quickly distinguish these messages. You can do it with our Tickets System.
Be online! When time matters, the most important thing is to react quickly, and quick reactions are possible thanks to LiveChat or Messenger, which you can also get thanks to our plugin.
There is nothing more comfortable than automated store, which fully satisfy your customers and let them to purchase what they want without stress and problems. And here comes the nopCommerce!
On our nopCommerce plugins marketplace you will find the most important nopCommerce extensions and widgets which will help you with Black Friday promotions. If it's too much and you don't know how to handle and manage all of the tasks, just use the ToDo List plugin directly in your store.
We are happy to announce that we've released a new theme for nopCommerce. Wear theme is ready to purchase on our site.
Demo is available here: http://theme20.nopcommerce.pl
Theme is available here: https://www.nop4you.com/wear-theme-for-nopcommerce
To the end of the summer you are able to purchase our products with 20% discount!
Just use the LASTSUM18 coupon code in the shopping cart.
Everyone was waiting impatiently for the official confirmation of implementing ASP.NET Core 2.1 in nopCommerce. Everyone was looking forward, but a little disappointed is the fact that other operating systems are still not supported. The change from the .NET Framework to .NET Core is only a technological and performance change. So, what's new in the newest version of nopCommerce? Below you will find the list of the most important and the most interesting changes in nopCommerce 4.10.
First of all, we have possiblity to adapt the store to the EU GDPR requirements. We received signals from customers that existing GDPR plugins caused some problems in the store, the fact of adding this features out of the box is a good step for everyone. What do we get? In the administration panel you will see a new tab "GDPR Settings", in which we have the ability to manage marketing consents.
As you can see, it's required to use this feature. You are able to enable or disable it. You will see also two checkbox related with logging consents. In the next section, you will see all consents added in your store. To add new consent, just press the "Add consent" button.
You will see following screen:
You can specify:
Message - It's a text of the consent, your customers will see it on public store.
Is required - If you check this box, you will see additional textarea with the text of the required message.
Display during registration - You can specify if this consent should be visible during registration process.
Display on "Customer info" page - You can specify if this consent should be visible on "Customer info" page.
Display order - You can change the position of consent with display order.
If you add few consents you will see them like in the example below:
On the public store with default clean template, consent will appear as below:
As you may know, you need to give customers possibility to export or delete data in the store. It's possible now from My account section in GDPR Tools section or in the admin panel in customer edit page.
All actions related with consents are visible in the GDPR requests (log) - Customer section in Admin panel. You can filter them by customer email or request type.
First thing which you will see in the new admin panel is a "Reports" tab in side menu. It's new section where you will find all reports from nopCommerce.
On the Catalog page you will see a new button "Bulk edit", it's moved Bulk Edit products from the sidebar menu.
On the order details page, you will see also combined addressess tabs. Shipping and billing address field you will see in the single tab.
Changes in the Maintenance tab in System section:
From the 4.10 version you are able to create a vendor attributes. It's possible from admin panel -> Configuration -> Settings -> Vendor settings section. You can create a few types of attributes. It can be:
- Dropdown list
- Radio buttons list
- Textbox and multiline text box
- Read-only checkboxes
Created attributes will be visible during the "Apply for vendor account" process.
And many more. Full release notes is available on the official nopCommerce site here: