Increase your brand trust. Integrate your store with Google Trusted Store and attract customers to buy products in your store. Safety and trust is the most important thing in the online stores, remember!
More info about integration: http://www.google.com/trustedstores/ The Google Trusted Stores program lets shoppers know that participating stores provide a great shopping experience and excellent customer service—giving them the confidence to make a purchase. More info about the program: https://support.google.com/trustedstoresmerchant/answer/6063052?hl=en&ref_topic=6063034